The Japanese Panasonic Corporation started life in 1918 as the Matsushita Electric Industrial Company just over 40 years before Whitakers of Shipley first opened its doors.
Starting his working life as a bicycle apprentice, Konosuke Matsushita, is famously quoted as saying, "Everything worth doing is worth doing it 100%". With such a similar philosophy, it's not suprising that 50 years of Whitakers of Shipley has made it one of Panasonic's favourite appliance retailers in the UK.
Enhancing the quality of life worldwide
Applying a fanatical drive for perfection, Panasonic moved from lightbulbs, bicycles, radios and TVs into the home appliance market starting, rather understandably, with an electronic rice cooker (an item no Asian kitchen can live without these days). In many ways, Whitakers of Shipley have been selling Panasonic appliances since they have been manufacturing them. Our most popular appliances include, washing machines, fridge freezers, vacumm cleaners, microwaves and even breadmakers (the British equivalent of a rice maker!).
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