Ever since its foundation in 1887 in Germany, AEG has pioneered advanced electrical engineering in consumer products.
AEG has always been a pioneer. Since its founding by Emil Rathenau in Germany in 1887, it has been renowned for its electrical engineering of consumer products. AEG was the first company in the industry to hire a designer to help create and develop its products.
Peter Behrens, the father of functional form in Europe in the early 20th century, profoundly influenced the company’s image – from product design and advertising to the architecture of its factory buildings.
Today, the essence of the AEG brand is that every one of its household appliances is “Perfekt in Form und Funktion.” The full range of appliances allows consumers to control household tasks and represent precision, performance, order, confidence and pride. Throughout Europe, AEG stands for high-quality appliances that combine top performance with excellent German design. “Perfekt in Form und Funktion” is more than a slogan. It is a philosophy