Challenge The Expected
We exist to redefine what you expect from your household appliances, which is why we want to challenge the boundaries of everyday life. Since our start in Berlin in 1887, we've never settled for good enough and we don't think you should have to either. We believe in responsible innovations that stand out today and help build a better tomorrow.
Great isn’t good enough
We lead by challenging convention and creating innovations that go beyond what you expect from home appliances. With innovations such as ProSteam® technology that help keep your clothes fresh with 96% less water, we want to push the boundaries of what is achievable, creating smart solutions engineered to respond to how you live. And we always match sustainability with beauty and unparalleled performance, so you don't have to compromise.
